trendsightings, my blog in blog system !
http://trendsightings.kissblogs.com/
Marti Barletta, Autorin von
"Marketing to Women: How to Increase
Your Share of the World's Largest Market"
und "Winning the Toughest Customer:
The Essential Guide to Selling to Women"
schreibt in ihrem Blog
über eine Vielfalt an interessanten Aspekten
des Marketings mit der Zielgruppe Frau.
Marketing to women is NOT a niche market.
"Those who consider the women's market a “niche” market don't get it and will be left behind in the next five years. Over 85% of retail purchases made in the United States today are made by women, and at least the next 10% are influenced heavily by women. Long the key holder to household purchases, women are now making or influencing purchases of big-ticket items for themselves and their families, including automobiles, personal computers and other electronics, and, well, you name it. In the corporate world, more and more women have risen to positions of purchase decision responsibilities. In short, then, women are buying for themselves, buying for their families, and buying for their businesses.
A recent study done by Forrester Research Group, in Cambridge, MA, noted that 2003 saw $93B in on line retail sales, estimated that 2004 will see $144B, and projected this figure will grow in the next five years to $316B. Let's do some math of our own, now. If over 85% of retail purchases made in the US are made by women, and in this year alone on line retail sales will be $144B, we're talking $122.4B. Yes, that's Billion."
Marti Barletta, Autorin von
"Marketing to Women: How to Increase
Your Share of the World's Largest Market"
und "Winning the Toughest Customer:
The Essential Guide to Selling to Women"
schreibt in ihrem Blog
über eine Vielfalt an interessanten Aspekten
des Marketings mit der Zielgruppe Frau.
Marketing to women is NOT a niche market.
"Those who consider the women's market a “niche” market don't get it and will be left behind in the next five years. Over 85% of retail purchases made in the United States today are made by women, and at least the next 10% are influenced heavily by women. Long the key holder to household purchases, women are now making or influencing purchases of big-ticket items for themselves and their families, including automobiles, personal computers and other electronics, and, well, you name it. In the corporate world, more and more women have risen to positions of purchase decision responsibilities. In short, then, women are buying for themselves, buying for their families, and buying for their businesses.
A recent study done by Forrester Research Group, in Cambridge, MA, noted that 2003 saw $93B in on line retail sales, estimated that 2004 will see $144B, and projected this figure will grow in the next five years to $316B. Let's do some math of our own, now. If over 85% of retail purchases made in the US are made by women, and in this year alone on line retail sales will be $144B, we're talking $122.4B. Yes, that's Billion."
naheliegend - 6. Sep, 15:36
